Dr. M. Hussnain Sethi

HOD & Assistant Professor
PhD in Fashion Design (Jiangnan University, China)


Dr. Muhammad Hussnain Sethi is the Assistant Professor and Head of the School of Fine Arts, Design, and Architecture at GIFT University. He is the first Pakistani and among the few in the world to have a doctorate in fashion design. He won Chinese Government Scholarship and earned his Ph.D. in fashion design from Jiangnan University, China. During his Ph.D., he published seven research articles in internationally recognized journals. He also participated in many fashion design competitions, exhibitions, and fashion shows in China. Dr. Muhammad Hussnain Sethi organized several fashion design events at the Fashion Design and Branding Studio of School of Design at Jiangnan University, Wuxi, China, from 2017 to 2021. Earlier, he got his Master’s degree in fashion design from Wuhan Textile University, China. He was offered a Master’s degree scholarship from Wuhan Textile University because of his impressive undergraduate thesis at National Textile University Faisalabad in 2014. He proposed a new concept for military camouflage clothing based on owl skin patterns. After completing his Master’s degree, he returned to Pakistan for one year and joined National Textile University, Pakistan as a Lecturer and Program Coordinator of the Fashion Design Department. Five fashion design students won the “Excellent Final Year Project Award” under his supervision in 2017. 

Dr. Muhammad Hussnain Sethi has vast experience in academia, research, and the corporate sector. He has worked with many Pakistani, Chinese, and International brands.

Teaching Interests

  • Psychology of fashion
  • Sustainable Fashion
  • Smart Fashion
  • Fashion Marketing
  • Fashion Brand Management
  • Fashion Forecasting
  • Research Methodology
  • Fashion Trend and Information Analysis
  • Ethnic Costume Culture Research
  • Circular Fashion

Research Interests

  • Sustainable fashion
  • Cultural Clothing
  • Smart Clothing
  • Muslim Women Dress Code
  • Military Camouflage Uniforms
  • Ceramic Art

Research and Publications

  • Shen L, Sethi MH. Sustainable Fashion and Young Fashion Designers; Are Fashion Schools Teaching Sustainability? FIBRES & TEXTILES in Eastern Europe 2021; 29, 5(149). DOI: 01.3001.0014.8036 (In Press).
  • Sethi M H, Shen L, Design Practice: A Fusion of Faith and Fashion in Pakistan. Fashion Practice, 2021, 13 (3) (In Press).
  • Shen L, Sethi M H. Pottery or Poetry; The Melodious Blue Art [J]. Ceramics Art and Perception, 2021 (In Press).
  • Shen L, M H S. Sindhi Patchwork, Artisans and Fashion Industry[J]. J Textile Sci & Fashion Tech, 2021, 7(5).
  • Shen L, Sethi M H. Wrinkles tell the story: The patchwork quilt of life[J]. Ceramics Art and Perception, 2020, (116): 116.
  • Sethi M H, Shen L. Ceramic art: The Kashi tiles of Sindh[J]. Ceramics Art and Perception, 2020, (115): 130-135.
  • Sethi M H, Shen L, Naeem M A, et al. Perception of Hijab Wearing Women Towards the Fashion Industry in Pakistan[J]. Trends in Textile Engineering & Fashion Technology, 2019.

Awards and Honors

  • 2017-2021: Chinese Government Scholarship, Jiangnan University, Wuxi, Jiangsu, China
  • 2019: Research Fashion Designer of the year, Fashion and Branding Studio, Wuxi, Jiangsu, China
  • 2018-2019: HOD Event Organizing Committee, Jiangnan University Foreign Student Association, Wuxi, Jiangsu, China
  • 2018: Member of Zhejiang Province International Student Promotion, PicturesQue Zhejiang, Zhejiang, China
  • 2018: Member China Yiwu International Intelligent Manufacturing Equipment Expo, Yiwu, Zhejiang, China
  • 2015-2016: Hubei Provincial Scholarship, Wuhan Textile University, Wuhan, Hubei, China
  • 2015-2016: Representation of Wuhan Textile University for Pakistani students Scholarship program
  • 2014-2016: WTU President Scholarship, Wuhan Textile University, Wuhan, Hubei, China
  • 2013-2014: President Fashion Design Society, National Textile University, Faisalabad, Punjab, Pakistan
  • 2013-2014: Vice President, Character Building Society, National Textile University, Faisalabad, Punjab, Pakistan
  • 2013-2014: Chairman Sports Committee Design Department, National Textile University, Faisalabad, Punjab, Pakistan